How to Successfully Launch Your Business*

Setting up your own business is both extremely challenging and hugely exciting- we understand the huge amount of time and effort that setting up a new business requires, it is all too tempting to get carried away and to want to launch and show the world our new business before it is quite ready.

Here is our simple list of things that you should be checking just before launching to make sure that you have everything under control and that you can head into your launch confidently and with everything in its proper place. Whether you’re a blogger, crafter or launching some other exciting venture make sure you read this post.

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It All Starts With Your Brand

Before you can launch you need to take one final step back and look at your brand to make sure that it is all good to go. You need to make sure that you have found the best way to ensure that your brand is going to connect with your customers and inform them what you’re all about. Take some time to make sure you are happy with how you have positioned your brand. Do you stand out and does your brand successfully tell a story? Do your products or service create customer desire? How does your brand make customers lives easier? Think about these questions and only move forward into launching your company once you’re happy with all the answers to these questions.

Look at the Areas You Can Save Money

When first setting up a company there really is no need to be too frivolous with money. Looking at the areas where you can keep expenses low is essential in order to focus on the more important areas that need investing in to ensure the growth of your company. You shouldn’t be worrying about impressing new clients with expensive gestures and gimmicks and slap up lunches. Generally clients are just looking for a service or product that delivers at a fair price. So all the money that you have at the beginning of your company should be put into proving that that’s what you offer.

Look at how you can also keep things tight with the new suppliers and providers that you are going to need to work with to move forwards. If you need to use the service of companies such as couriers then make sure you are putting the research into the cheapest and most cost effective options to avoid shelling out unnecessarily large amounts of money. Look for companies like https://www.shiply.com/ who offer a shared courier service which not only is so much more environmentally friendly- it also means you can pay anything up to 75% less than more traditional courier service provider.

Financial Advice

Before you really even think about launching your business you are going to need to receive some advice from a financial specialist who can help you plan for the first few months of your business. You must also protect your initial finances in order for them to grow with you as your company develops. There are are huge amount of companies that specialise in the set up, launch and initial phase of new companies so it is highly recommendable that you seek professional advice and put in some research on business advice sites like https://www.entrepreneur.com/article/250812, in this area to make sure that you feel confident that all your finances are in order so you can avoid any nasty surprises in the future.

If you’ve launched your own business and have any additional tips or advice then leave them in the comments below.

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[Insta]life lately

Well, I’m kind of getting there with making these posts a regular thing again, not that I live an especially exciting life or anything that would explain my desire to share. I can only put it down to being a nosy person myself and some of my favourite posts to read are people’s instagram round-ups. For the full idea of what I get up to you can give me a follow and if you want to know more about any of these pictures just leave a comment below [click on the images to see full size and hover over them for a caption].
Leave your instagram usernames below and I’ll be sure to give you a follow.

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Compact System Camera Wish List (and advice wanted!)*

With a big birthday approaching I’ve been given the task of coming up with what I would like as my “big” gift. I suppose it’s more traditional to ask for a keepsake gift such as a piece of jewellery or designer accessory but I’m not in need of either of these things, nor is there anything realistic that I have my eye on. So I’ve gone down the practical route and I’m putting serious consideration in to asking for a Compact System Camera as an upgrade and accompaniment to my current Canon DSLR- and this, dear readers is where you come in. I don’t have a particularly extensive camera knowledge so I’ve drawn up a short list and I’m hoping that from this I can get some advice on which one to pick…

(all images from John Lewis)

I’ve done a bit of reading around but to some extent the information goes over my head. What I really need is to know what cameras you guys are loving! Based on a bit of blog and social media stalking I know that the Olympus PEN is popular (and it certainly looks the prettiest) but am I better off sticking to Canon which is a brand I know and get on with? Or branch out in to new territory completely and try a brand I’ve never had a camera from such as the Lumix DMC-GX80 Best Compact Camera Panasonic? I’ve also thrown models from Fujifilm and Sony in to the mix which are both brands I have little experience with…I’m not especially loyal to any one brand (unless Apple bought out compact system cameras in which case I might be) but price is a consideration although if one of the pricier models gets the best votes I would be more than happy to add some of my own savings towards it.

Essentially this post is a plea for help! You have until April to help me make up my mind- and I will of course report back on the end result!

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Life Lately (in Instagram form)

Once upon a time Instagram posts used to be a monthly thing on this blog. Then life happened, or I suppose didn’t happen and I felt there was nothing to share. I thought I’d kick off 2017 (Happy New Year by the way) by getting back in to the swing of these round-ups. I’m a nosey soul who loves to browse other blogger’s Insta-posts so why not get back in to sharing my own? Here’s a little selection of recent happenings…give me a follow to see the full story.
Just hover over the pictures to read my captioning skills or give them a click to view full size. Do I need to make this a monthly thing again? Let me know if you’ve done an Instagram post recently and I’ll check it out- and give you a follow on there if I don’t already!

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The Red Velvet Boots

I bought my red velvet boots long before velvet became a big thing again. It was in fact three years ago when I saw this pair by Bertie in T.K.Maxx and decided they just had to be mine. This was despite the fact I could only try one shoe on thanks to a broken foot and the struggle to get them to the checkout whilst on crutches provided amusement for many a passer by.

Still, I’m glad I bought them because I loved them then and I love them now. It’s a happy bonus that they are suddenly “on trend” leaving me feel smug that for once I was ahead of the fashion game.

Dress: Urban Outfitters | Boots: Bertie (similar here) | Cat Beret: H&M

I have a bit of a thing for hats at the moment, I don’t seem to be able to stop buying them and although bobble hats are my main object of desire when I saw this cute cat beret on the h&m website I couldn’t resist. I think the look I was going for with this outfit was a kind of sophisticated one but I don’t think I pull it off well. Instead you have your usual mish-mash of items that I pile together until I am vaguely satisfied. I like it though- the dress which I picked up really cheaply in the UO sale in the Spring is a great piece for feeling more put together whilst staying comfortable and I love the charcoal grey with the deep red of my beloved boots.

We won’t talk (much) about how long it took me to take these photos. It’s been a while since I last dusted off my tripod and camera remote and it took me a shamefully long time to remember how to operate the remote. About half an hour. Then the same again to get some photos I was vaguely happy with. It’s all trial and error though and in the end it came good and it should be easier the next time. I don’t think I’ll be taking to a public place with my set up any time soon though…Oh to have an actual photographer in my life. Someone that can make me look kinda cool and kind of edgy just by knowing how to get the right light in the right location.

Anyway, are there any items that you bought ages ago only to find they come back in to fashion again? I’ll be holding on to these boots for the next time around too.

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