Brand Boosting Essentials You Need to Try Today!*

Brand Boosting Essentials You Need to Try Today!

When you are running a business, it is important to think about what is going to bring you success and repeat business. One of the best things you need to keep in mind here is the way you are able to boost your brand, as this is going to have a key impact on the future of the business. There are many ways of being able to boost your brand, and this is something that comes with a wealth of great benefits. 

Make sure you focus on some of the leading ideas that will help with brand boosting, and try to make sure you implement those as much as you can. You should always be trying ways of helping you ensure your brand is taken care of and looked after, and that you are able to enhance successm, and these ideas could help you with that:


Revamp Your Branding

The branding part of your business is one of the most important factors, and this is something that you need to try to look at. Revamping your branding, and making sure things are moder, fresh, and aesthetically pleasing is really important. This is why you need to try to think about the different elements that will help with this, such as choosing custom sticker and label services in order to add a little extra to your branding services. You also have to make sure you think about the logo you are using, and whether you can mix up things like color scheme as well to make sure your brand stands out. 

Get Your Finances in Check

As a modern business, one of the key things that you need to keep on top of and make sure you get right is staying on top of your finances. This is key for boosting your brand as it will give you more money to put towards the branding and image of the business, as well as helping cut costs in the right areas too. Finance tips for small business owners on a budget are applicable across the board, and this situation is no different, so you need to try to make sure you come up with some of the best ways of being able to budget better, and funnel that money into improving your brand. 

Consider Outsourcing

One of the most popular and common ideas for modern companies looking to take charge of their branding is to outsource it. This is great because you can ensure you have a professional taking charge of your branding processes, but yoiu also free up your own time to spend on other things, and this is important. There are so many different factors that play a role in helping you with outsourcing, and finding the right freelancer to help you can be a game-changer for your brand.

As you can see, there are a lot of ways you can boost your business branding, and get your company to a better place moving forward. Trying to make this work for you is one of the key things that can help your business improve, so this is something that you need to improve upon. 

Why Is Customer Satisfaction Important?*

As a business owner, there are so many different things – big and small – to be aware of, and trying to keep them all in mind can feel impossible, and yet it’s crucial too (assuming you want to do well and get ahead of the competition, of course, which is highly likely!). 

One way to do it is to make a list of all the things you need to think about and take them one by one, making sure you’re doing all you can in that area. Once you’ve reached the end of the list, go back to the beginning to ensure you’ve got everything done and to account for any changes that might have happened in the meantime – and there will more than likely have been some changes. 

One thing that absolutely has to be on that list is customer satisfaction, so let’s take a look at why it’s so important to help you check it out and make sure you’re doing all you can. 

Photo by Tim Douglas

Improves Brand Reputation

When you’re running a business, a good brand reputation is a massively important asset, and to get that in place, you’ll need some great customer satisfaction levels – that’s essentially what drives the whole thing. 

Remember, when customers are happy with a product or service, they’re much more likely to share their ideas and opinions with their friends and family, or perhaps write a review so that strangers can get a better idea of your business and how good it might be. This word-of-mouth promotion is such a powerful thing to have in place, and as a business owner, it’s definitely something you’ll be looking for as it’s free but it can spread a really long way for a long time. As you can see, good customer satisfaction can improve your brand reputation and bring in additional sales, so it’s something you’ll need to have as a priority one hundred percent of the time. 

Increases Loyalty

Something that goes hand in hand with the above point is that customer satisfaction is sure to increase customer loyalty. When customers feel valued and they’re happy with how a business communicates and interacts with them, and with the products and services on offer, they’re much more likely to return, and this repeat business is something you can rely on to keep your business going and growing. 

Loyal customers aren’t just more likely to return to make more purchases, but they’ll also be (generally) less bothered about price changes, for example, plus, if you were to start a new branch of the business and learn how to start a webcam business, you’ll automatically have a built in customer base for it (assuming it’s linked to your current business in some way). 

A Competitive Advantage 

In a competitive market, which, no matter what you do, you will be in, customer satisfaction can be something that helps you to stand out, be different, and be noticed, and that’s always a good thing. 

If you can truly excel when it comes to customer satisfaction, you’re going to be remembered in a positive way, and if someone wants to buy whatever it is you sell, they’ll choose you first because of the way you treated them before – your competition won’t get a chance to steal them from you. 

How to Run a Business That Basically Runs Itself*

Pexels – CCO Licence

You might think that the title of this post sounds like nothing more than pie in the sky, and you could be forgiven for thinking that, but in the modern, tech-driven world we live in, it really is starting to be a possibility; you really can run a business that basically runs itself, with a little help from you, of course. Here’s how:

1. Smart Automation is the Name of the Game!

Ever heard the saying “Work smarter, not harder”? Invest in automating tedious tasks. From automated email responses and marketing campaigns to self-updating inventory systems, there are tools galore that can shave hours off your working week. You set ’em up, they do the heavy lifting.

2. Accounting Software for the Win!

Gone are the days of piles of receipts and late-night number crunching. With modern accounting software, not only can you track your finances in real-time, but many programs also offer insights into spending patterns and potential savings. Wave goodbye to the calculator and say hello to streamlined financial insights!

3. Delegate, Delegate, Delegate!

If you’re a control freak (and hey, many of us business owners are), delegation might sound like a scary word. But here’s the thing: hiring and training competent team members can free up your time exponentially. Trust in their skills, give them autonomy, and watch them flourish – all while you focus on the bigger picture. If you’ve picked the right staff, this really shouldn’t be a problem!

4. Embrace Virtual Assistants

Not ready for full-time staff? No worries. Virtual assistants (VAs) are an absolute boon. From managing your calendar, responding to client emails, or even handling your social media, VAs can be the multi-tasking ninjas every entrepreneur needs. Just make sure you hire a reputable one from a good agency and that you have good contracts drawn up if confidentiality is likely to be an issue for your business.

5. Set Clear Processes

While you might know the ins and outs of your business, your team might not. By setting clear, easily accessible processes for every task, you make it easier for anyone to understand their roles. Think of it as an instruction manual for your business.

6. Outsource Like a Pro

Don’t have expertise in a specific area? Outsource it. Whether it’s content creation, SEO optimisation, or graphic design, there are platforms and professionals ready to step in. No need to wear every hat in the business.

7. Stay Updated with Feedback Loops

For a business to run itself, you need to be in the loop without actively intervening. Set up weekly or monthly feedback sessions, read customer reviews, and keep an eye on performance metrics. It keeps you informed and helps in course correction if things veer off track.

As you can see, the future really is here, and you really can run a business with much less sweat and toil than ever before, so whether you’ve already founded a company and you’re looking to increase efficiency or you are just starting out and wondering if running a business is possible for you, why mot adopt some of the time-saving methods above? You won’t regret it if you do!

Posted in work


Returning To Professional Life After A Long Absence*

Coming back to work after a long absence can feel quite disorienting, and a little nerve-wracking. There’s no need to worry of course, because you’ll be surprised just how easily you will fit back into your new normal despite how rusty you may initially feel. On top of that, it’s important to not feel out of place or unjust in taking that break, if it was important to you to do take that break, you don’t have to prove to any corporation why you’ve made the life decisions you needed to make – so keep that in mind.

Once you’ve decided to go back into the workforce or to try and launch an initiative of your own, preparation is the most important approach. For some, this might simply mean driving the commute to the new office a couple of times before starting, simply to get used to the route. For others, it might mean becoming familiar with video conferencing apps now that remote work is normalized.

In this post, we hope to help you move forward into this new normal with care and self-love:

Request Onboarding Guidance

It can’t hurt to ask your employer, no matter if you’re starting somewhere new or returning to an old workplace, to give you some time for onboarding. The workflow systems may have changed a little since you were last in that position or one like it, and as such, it’s only right that a business gives you time to adapt, and someone you can field questions with. Businesses will usually help newcomers with everything they need to feel capable in the role, but sometimes if you don’t ask, you might not get.

Invest In Educational Resources

For some, the road back to work means investing in educational programs or accreditations to ensure they’re up to date with the necessary knowledge and requirements going forward. For instance, engaging in a prince2 certification course can ensure all of the technical knowledge, management experience and workflow for IT project management is available; allowing you to dive into your renewed official role with further confidence, the cobwebs dusted, and the most current knowledge and understanding thoroughly on your side.

Become Comfortable With Networking Again

Becoming comfortable with networking again means once again resting in the social and connective norms of your workplace or industry at large. This can be as simple as establishing B2B connections once more; or it might mean connecting with old colleagues and asking what they’ve been up to, potentially securing you an opportunity. At the very least, pleasant and approachable candor in your new workplace will help you feel more at home when making work friends, allowing you to settle in more easily and get help where you need it. Some even use online resources to simulate this approach, like discussing freelance writing online with others in the field.

With this advice, you’re certain to return to your professional life after a long absence. Going forward, this will help you thrive.

Posted in work


How to get a career in the fashion industry after education*

Have you ever considered a career in the fashion industry? Perhaps you have something specific in mind – models and designers are both extremely popular roles, but the competitive nature of the industry means that you’ll need to work hard to get your foot in the door. The fashion industry offers a wide variety of different roles and it’s worth taking a look at some of the different career choices that you might not have initially considered.

  1. Fashion Journalist

Fashion journalists are similar to news journalists, but they specialise in reporting and writing about the latest fashion trends and accessories. A fashion journalist is no longer limited to securing a job for a print publication — with a range of online magazines out there, there are more opportunities available. You could also go freelance, but work isn’t guaranteed here. As part of the job, you’ll likely be required to travel and meet new people to conduct interviews and get the latest on fashion stories. 

If you have a love for all things creative, strong written skills and a love of fashion, then this could be the career choice for you. Choosing A-levels such as English Language will further your creative writing skills, for example. There are specialty degrees out there too, such as the Fashion Communications course which will teach you more about the sector and increase your employability. 

You should also start a writing portfolio or blog so that prospective employers can see your work. Start your own fashion blog to write about the latest news in the sector and approach editors for freelance opportunities. Networking is also a great way to get to know about future vacancies. Try to secure unpaid work in relevant positions to build your experience too.

2.Garment technologist

You might not have heard of a garment technologist, yet they are extremely valuable in the world of fashion. This role is largely about quality control and investigative work with regards to the materials that are used to create fashion pieces. The main role of these individuals is to work on design and development of new materials. Through testing new combinations of materials and fibres, people in this role look to find the best type of fabric for what’s to be made. These people work closely with designers, pattern graders and buying teams to find the right type of fabric for what’s to be made. 

This role also involves looking at how to improve production techniques. This might be to do with price and would involve liaising with buyers and suppliers to negotiate a cost that’s within the budget of the project. Or, they might be looking to make the company more sustainable, and therefore the technologist would investigate the production of the fabrics. 

Employers may also expect you to have a degree in a related topic, such as garment technology and production, or you may complete a module around this as part of a wider subject. Or, look out for apprenticeship schemes and junior roles, where you can work your way up to this role.

3. Creator/Illustrator

Creators and illustrators are responsible for drawing the diagrams that represent the clothing to others. They work closely with designers to create conceptual sketches and illustrations of fashion products. In addition to this, they may produce advertising copy and images for promotional material for print and online coverage. To succeed in this role, you need to be able to use computer design, as well as drawing by hand and have an eye for fashion. 

Most illustrators pursue a graphic design or arts related degree before moving into fashion. To get accepted onto a degree of this kind, you will need GCSEs and potentially A levels, or entry based on passing a foundation course. Alternatively, you can build up a strong portfolio and gain experience in relevant positions to impress prospective employees. 

4. Pattern grader

Pattern grading is another lesser known role within the industry. They focus on producing scaled-up and scaled-down versions of design patterns, which enables the manufacturers to produce the same patterned piece of clothing in different sizes. Some of the main tasks of a pattern grader include; tracing the outline of a pattern with scanning equipment, quality checking to ensure that the final pattern is in-line with the original design and creating sample garments from the pattern to send to prospective buyers. 

You should have strong skills in mathematics if you want to pursue this career path, as well as an interest in textiles. You must be able to take accurate measurements and make calculations in order to scale the patterns correctly. It’s also important that you enjoy being part of a team, so to cooperate with others in the design process, and be able to confidently use IT to work with a digitising table. 

This role doesn’t actually require a degree. Instead, you could take the apprenticeship route through college by studying subjects such as fashion or textiles. Or, work your way up from an assistant or pattern cutter to become a grader in a fashion company. From designing eye-catching patterns for men’s formal shirts to creating quirky patterns for umbrellas, your work is guaranteed to be an ideal creative outlet! 

5. Fashion Accountant

If you’re great with numbers and have a flair for fashion, why not combine the two by working as a fashion accountant? There are a range of finance roles available in the fashion sector — from retail accountants to accountants in textiles who ensure that a budget is adhered to when buying materials. Roles like this allow you to be involved with designers and the garment-making process, whilst keeping finances under control. 

It goes without saying that you need to be skilled at maths to excel in this role. Start by taking Maths at A-level and progress to studying a financial role at university. This might be Economics, Accounting or another form of Financial Studies. As part of your degree, take up the opportunity to undergo a year in industry — this can give you an insight into the field that you’re going into and give you some invaluable experience to put on your CV.

The fashion industry offers many opportunities that you might not have considered. The competitive nature of the sector means that you have to put yourself out there and show employers that you’re willing to go the extra mile – so what are you waiting for?