It’s been a good while since I last happened upon a new brand I’ve wanted to share on the blog, but when the press release for 100 Hail Marys landed in my inbox I knew that I wanted to do just that.

100 Hail Marys is an East London based brand that produces limited edition runs of apparel, art and accessories- all made by hand.

The brand is inspired by urban youth culture and street style. It’s founder, Christian Gould has 20 years experience in the creative industry- both in London and Stockholm. The launch collection is based around his combined passions for stencilling, screen printing, typography and tattoos to name just a few.

The clothing designs are first released in limited runs of 100, each screen printed by hand using environmentally friendly inks. Customers will receive with a branded certificate stating which number piece they own (and all pieces will be slightly different due to their handmade nature and the flow of the paint). Their art pieces, also limited edition are created using stencils and spray paint for an urban graffiti vibe.

Once the limited edition pieces sell out the designs are then released as conventionally printed pieces without the limited edition markings.

All pieces are available through the newly launched website . The clothing items are all unisex and cost £28 for a t-shirt, £40 for a sweatshirt and art prints cost £100.

I’d love to know what you think, I love anything that expresses individuality and I’m quite taken with this particular tee.