New from 100 Hail Marys

Back in April I introduced East London based brand 100 Hail Marys and touted them as one to watch.

Just over six months after their original launch the brand are back with a new drop of products, with the same creativity and ethos of their first collection. I love seeing a new brand flourish and that’s exactly what 100 Hail Marys has done, below I’m sharing some of my favourite items from the new range (which is kind of my own personal wish list as well!)

The whole collection is fun and vibrant and it’s clear to see how Scandinavian street style has influenced the designs. The Vintage selection is a new range and features hand painted camouflage jackets and dresses for serious style with attitude.

For anyone who hasn’t read my original post, a brief bio of the brand (as told on their website):

“100 Hail Marys is a London-based lifestyle brand inspired by urban youth culture and street style. Founder Christian Gould has worked in the creative industry in London and Stockholm for 20 years and combines his passions from stencilling to screen printing and typography to tattoos to create our launch collection of apparel and art.

We individually screen print each piece by hand in our East London studio and we only use environmentally friendly inks. Our art pieces are limited editions of 100 which Christian creates using stencils and spray paint.”

The Letgo sweatshirt is featuring very highly on my current clothing wish list, as is the tongue-in-cheek “I did yoga once” tee.

It’s so nice to be able to follow up on a brand after covering their launch and to find them flourishing. I’m pretty certain you’ll be seeing a lot more of 100 Hail Marys in the future, both on the blog and on the streets.


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