Just launched, women’s fashion etailer Atterley Road is the bridge between the finest high street and independent designers available online.

2012 sees a world in which there is not only a phenomenal amount of choice both on the high street and online, but also a world where value for money has never been more important.

The shopping-savvy woman of today craves a trustworthy destination where her favourite brands are brought together in a concise and personal online shopping experience; where she can find the independent designers that are fast disappearing from the high street; and where she can be sure that the quality and craftsmanship of the clothes she buys is assured. Atterley Road will be this place.

Its founder, Katie Starmer-Smith brings with her a wealth of design and buying experience, honed while working for 9 years at premium high street brand, Jigsaw. Katie recognised the need for a unique destination for women who simply don’t have the time to trawl through the vast and sometimes overwhelming mix of brands on the high street.

Atterley Road will present a hand-picked, tightly edited selection of some 30 much-loved premium high street brands mixed with favourite boutique labels and independent designers; Whistles, NW3, Hobbs and Jigsaw will sit alongside By Marlene Birger, Filippa K, Maison Scotch, Des Petits Hauts, People Tree and American Vintage.

With an experienced team of buyers, Atterley Road will meet the needs and tastes of the real women of today. Whether juggling home life with a career, keeping up with a busy social calendar, embarking upon the school run, meeting the girls for lunch or taking that much needed ‘night off’, Atterley Road will provide simple, relaxed and understated style choices.

Easy to navigate, Atterley Road’s customer service will be unparalleled – a team that takes time to offer advice efficiently, an interactive social experience which will allow you to share thoughts and shop with friends and multiple delivery options that work around your busy lifestyle. Atterley Road aims to provide women with a trusted, relevant and intelligent online shopping environment that they will re-visit time and time again.

You know how I love to window shop, and the second Atterly Road e-mailed me I was eager to take a peek. Above is a selection of the shops new arrivals, just to give you an idea of what to expect. The site is filled with well made, classic pieces from both loved and new to me brands.

Des Petits Hauts quilted jacket and sequin collar shirt (this is a new to me brand and I so far love it!), Petit Bateau striped tee, Jigsaw printed leather satchel (LOVE!) and Hunter waterproof pumps.

I know my blog is one big wishlist lately,
but with so many shops out there, who can blame me?

What do you make of Atterley Road?

xxx