The Innocent Big Knit

21st November 2013
I think by now everyone has seen those cute little bottles of Innocent Smoothies on the shelves sporting their cute little knitted hats. This started way back in 2003 and what I’m sharing today is what exactly do those little hats mean?
Innocent work alongside Age UK and the money raised from the sale of the smoothies has helped fund a whole host of winter initiatives both locally and nationally to help support vulnerable elderly people and give them some support and advice, as well as company to get them through the long winter months.
So far Innocent have raised a whopping £1.5 million and 5 million mini hats have been knitted.
How the big knit works.

This year alone over 1 million hats have been knitted from people of all ages and there have been some fantastic designs- a reindeer, a giant squid and a policeman to name just a few.
How exciting would it be to see your design on the shelf?

The knitting phase for this year is over but the smoothies are on sale in all large supermarkets as well as Boots and Costa Coffee- and you might find them pop up in a few other places too.

For every smoothie sold 25p goes to Age UK,
you can also create a virtual hat  where 10p for every hat created and shared will go to the Age UK.

You can text to donate £3 (100% goes to the charity, network charges will apply) by texting “KNIT” to 70004

To find out more visit

 

Have you ever knitted a hat? How will you be supporting the Big Knit this year? It’s a cause close to my heart as I work with a lot of vulnerable elderly folk as part of my job. I’m buying smoothies, creating a virtual hat, I’m in the process of sending a text and I am determined to learn to knit so I can send in my design next year!

xxx

Posted in charity

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2 comments for “The Innocent Big Knit”

  1. Kerri Whitehouse

    I am learning to knit this year but sadly missed out on my hat being sent 🙁 but i have made myself a little knitted headband to keep my ears warm outside!

  2. loobyroux

    Me and my friend sent off some hats this year. only had a fortnight to do them. definitely doing it next year and being very inventive. literally anyone could make them. you don’t need to know any fancy knitting techniques.