The Power of Sampling: Why Freebies Are a Win-Win for Consumers and Brands*

In an era where the market is inundated with endless choices, free samples or “freebies” have become a golden bridge between brands and consumers. This strategy, far from being a mere act of corporate generosity, serves as a powerful tool for marketing, consumer research, and loyalty building. Let’s dive into the multifaceted benefits of free samples and why they’re more than just a complimentary giveaway.

A Taste Before the Purchase

The most direct advantage of free samples is that they allow consumers to try before they buy. This is especially beneficial in industries like cosmetics, food, and beverages, where personal preference and quality are paramount. Sampling mitigates the risk of dissatisfaction post-purchase, thereby reducing the reluctance to try new products. It’s a risk-free method for consumers to explore new flavors, scents, or textures without the commitment of a full purchase, leading to a more informed and confident buying decision.

Enhancing Brand Exposure and Loyalty

From a brand’s perspective, free samples are an effective way to introduce products to potential customers. This hands-on experience can create a memorable interaction that’s likely to leave a lasting impression, significantly enhancing brand recall. Moreover, when consumers discover a product they love through a sample, they’re more likely to purchase it in the future and become loyal customers. This loyalty not only increases the lifetime value of a customer but can also transform them into brand advocates who share their positive experiences with family and friends, thereby amplifying the brand’s reach organically.

Feedback and Product Improvement

Free samples also serve as a valuable source of feedback for companies. By analyzing consumer responses to their samples, brands can gauge the market’s reaction to new products or variants before a full-scale launch. This feedback can highlight aspects that need improvement, whether it’s the taste, packaging, or marketing message, thus allowing brands to make necessary adjustments. Essentially, it transforms consumers into a focus group, providing insights that can significantly influence product development and marketing strategies.

Creating a Sense of Urgency and Engagement

Offering freebies can create a sense of urgency and increase consumer engagement. Limited-time offers or limited-quantity giveaways prompt consumers to act quickly, which can lead to increased traffic in stores or online platforms. This heightened engagement not only boosts immediate interaction but can also enhance the overall consumer experience with the brand, fostering a positive association and increasing the likelihood of future purchases.


In conclusion, the strategy of offering free samples is a testament to the adage, “a little goes a long way.” For consumers, it’s an opportunity to explore, enjoy, and make more informed purchasing decisions without the risk. For brands, it’s a multi-faceted tool that enhances exposure, loyalty, and market understanding, ultimately contributing to a stronger and more successful product offering. In the dynamic landscape of consumer preferences and competition, freebies stand out as a practical and beneficial approach to forging lasting connections between brands and their consumers.

Posted in life, money


Can You Manage Your Money More Efficiently?*

Have you been giving your finances some thought lately? Perhaps you have decided that you think you can manage your finances a little more efficiently, and it’s time to start taking some steps in this direction. If you’re struggling with how to do this though, it’s a good thing that you’ve come across this article. Down below, we’re going to be taking a look at some of the things that you can do in order to achieve this goal, so keep reading down below if you would like to find out more.

Photo by Josh Appel on Unsplash

With Some Professional Help

First, we recommend that you get the help of a professional. You can look at a site like if you think that this will be helpful to you. They are able to find the problems with your finances right now, recommend things that you can do to get them back on the right track, and even save you money in some places. It’s important sometimes to get expert help so that you know you are on the right track and doing all of the right things.

Finances are a tricky thing to manage, and having someone on your side with knowledge and expertise can be a huge help. The last thing that you want to do is struggle on your own when help is available.

Break It All Down

If you break down your finances into bite sized pieces, they become a lot easier to manage. For example, where you might be getting confused by all the numbers, write them out in a list and take a look at them this way. Make sure that you are matching up all of the bills to the amount you have to pay, what dates they need to be paid, and how much you get paid on payday. Having all of this information gives you power, and allows you to plan out exactly what you want to do.

Keep Everything Up To Date

The final thing that we are going to say is that you need to keep all of your finances up to date. If you have a budget then it needs to be updated whenever there is a financial change. Not taking the time to make the appropriate changes means that your budget is going to be useless to you, and you will be back at square one, super confused and not knowing which way is up in no time. It only takes a few minutes to update the necessary parts of your finances, but it makes a huge impact when you don’t do it.

You can find out more about budgets and why they are important on a site like if you are interested.

Hopefully, you have found this helpful, and now see some of the ways that you can manage your money more efficiently. It’s important that you are taking the time to keep your financial situation in order as much as you can, and that means looking after it as efficiently as you can. We wish you the very best of luck, and hope that you manage to get this sorted out sooner rather than later.

Posted in money


Using Debt To Your Advantage In The Modern World*

It can be all too easy to fall into the trap of assuming that all debt is bad in the modern world. There is a lot of bad press on the web surrounding lending and borrowing, and many people worry about the idea of taking money from someone else. Of course, though, it can be incredibly hard to gather the resources to achieve what you want in life, and everyone needs a helping hand from time to time.

Using debt to your advantage can help you to master the modern world. There is a lot of work to be done to achieve a goal like this, but this is something that most people can do when they put their minds to it. Of course, though, you probably need a little bit of help when it comes to choosing where to start. Let’s take a look at some of the different types of loans you can use in the modern world, alongside the things that they can be good for.

It’s important to make sure that your financial position is stable before you do something like this. Having a lot of outstanding debt at the start of this process will make it much harder to deal with, and this makes it worth spending some time to improve your finances before you start with this if it needs to be done.

Credit Cards

Credit cards receive a lot of bad press. This isn’t always unreasonable, as it can be quite easy to get into trouble with a credit card, and you need to make sure that you are paying the money back as quickly as possible with a tool like this. Credit cards come with loads of benefits, from being a secure payment method to offering special perks when you use your card for the right purchases.

What Are They Good For?

Credit cards are good for people who are confident in their ability to pay the money back but need a little bit of extra help from time to time. You can set strict limits on what you can borrow but will be able to use the credit card whenever you need to.

A lot of credit cards come with perks that make them good for travel or managing your other debts, giving you the chance to use them for something other than borrowing money. Likewise, you can also use credit cards to work on your credit rating. Borrowing money and paying it back very quickly will show lends that you are responsible for your money.

Short-Term Loans

Short-term loans can look quite similar to credit cards, though they have some major differences. For example, short-term loans need to be applied for each time you need money, and this can be a good barrier to stop yourself from borrowing too much. There are countless sites for this type of loan available online, with options like tiny 50 pound loans becoming increasingly popular as time goes by.

What Are They Good For?

Short-term loans are good for those times when you need a little bit of extra help with your money. You can use this type of loan to cover rent and bills when you have an expensive month, and can even use this type of loan to help with other types of debt. It’s important to make sure that you keep up with your repayments when you are dealing with debt like this, with many people struggling when they fall behind with debt like this. 

Long-Term Loans

As their name suggests, long-term loans are designed to last a lot longer than short-term ones. They will usually be for more than a year, with some spanning decades when they are large enough. Loans like this can be used for loads of different things, from handling work on your home to buying the car you will be using each day. This makes them a powerful resource for those who are willing to put the effort into paying them back.

What Are They Good For?

Long-term loans present a good option to those who need to borrow large sums of money without having the income to pay it back quickly. This can be great when you need to get expensive work done that you can’t afford, and you can almost look at this type of loan as an investment when you use it for something you really need. Of course, you need to do plenty of research to make sure that you can get the best deal on a loan like this.

Student Loans

Student loads are arguably one of the best types of borrowing you can do in your life. Not only does this type of loan tend to come with fairly relaxed rules, but it will also be more affordable than many other types of loans. This makes it ideal for those who want to improve their income and job while also taking on debt that won’t be a massive burden. Of course, it’s easy to tell what this type of loan is good for, and you can use it to achieve your education dreams with ease. There are even options to move your student loan to get a better deal, for more information go to this website.

Business Loans

Borrowing money to get a business off the ground is similar to a student loan, only you can take even better advantage of this. In many places around the world, you can set your business up as a separate financial entity. In the UK, this would involve setting up a Limited Company, giving you the chance to place the financial responsibility of the business onto the business itself. Once you have something like this in place, you can start to look for loans that will push your business forwards and give you more freedom to grow.

What Are They Good For?

As you can probably guess, a business loan is best for those who are starting a new business. You shouldn’t use this sort of resource for your personal finances, as this could be considered fraudulent. If you want to get a business started, though, you can use your newly made limited company to get a loan that won’t have an impact on your personal finances. This is a great way to kick off your career without having to spend a fortune in the process.


Mortgages give you the chance to buy a home when you don’t have the vast amount of money required to do this out of your own pocket. Loans like this are designed to last for a long time, with some staying with you for the majority of your working life. It can be hard to get your hands on a home without this sort of service, and mortgages can be a very positive way to borrow money in the modern world. Not only are they designed for long-term use, but they are extremely heavily regulated and companies work hard to make sure that people can afford them.

What Are They Good For?

Mortgages are great for those who want to get their hands on a home. Every penny that you repay into your mortgage will come back to you, with your home lasting for years to come. Of course, though, mortgages can do more than this. You can apply for a second mortgage on your home once you have gotten through the first one. This will pay off the first mortgage, essentially extending it, while also giving you a lump sum of cash. This is ideal for those who want to do things like carrying out home improvements.

Using Loans On Other Loans

As you can see from this article, loans come in many different forms. Some are designed for short-term use, while others are made to stay with you for much of your life, and this means that you can often use loans as a tool to help with your debt management. Consolidation loans are a great example of this, with many people choosing to consolidate their debt when they have it in many different forms.

You have to be careful when you use options like this, but there are a lot of financial products available to those who want to improve their debt by using loans in the process. You just need to make sure that you will be able to keep up with repayments and that you won’t end up paying more down the line when you use methods like this.

As you can see, there are loads of different types of loans on the market, and it makes sense for you to take ones that will improve your lifestyle and give you the chance to make more of your money throughout your life. As time goes by, you will learn new ways to make more out of your money.

Posted in money


Are You Making These Mistakes With Your Savings?*

Saving up money is hard and certain mistakes could stop you from reaching your savings goal as quickly. Below are just a few savings mistakes to avoid. 

Skipping contributions

Saving up money requires making regular contributions – either every month or every week. Every time you skip a monthly or weekly contribution, you extend the time that it will take you to reach your savings goal. For instance, if you’re saving up for a new car, that’s one more month you’ll have to go without a new car. 

By setting up a standing order you can ensure that your money is automatically contributed each month. It’s worth contributing this money straight after payday so that you don’t have a chance to spend it (you could even ask your employer to pay it straight into your savings account). 

Dipping into it for other purposes

You can also stunt the growth of your savings by constantly dipping into your account for unnecessary expenses. This could include paying for new clothes or a takeaway meal using money that you’ve been saving up for a holiday

Make sure that you have a clear purpose to your savings – whether it’s a deposit on a house or a rainy day fund – and stick to this purpose. Don’t dip into your savings unless it’s an absolute emergency. You could even consider looking for an account that has withdrawal penalties.

Not shopping around for better interest rates

You can grow your savings faster by putting them in a high interest account. Interest rates may change over time. Subsequently, an account that once has an interest rate of 1.5% may one day change to 0.5%. You’ll usually receive a warning when this happens. At this point, you should take the time to shop around for savings interest deals.

You don’t want to keep putting money into an account that’s earning you very little interest. By constantly switching to whichever account has the best interest rate, you can build your savings at a much faster rate. 

Not considering other investment options

A high interest account isn’t the only way to make a return on your savings. In fact, there are many other investment options that can make you a much bigger return.

For instance, you could make a 10% return on your savings by investing in stocks. Alternatively, you could use a platform like MetaTrader 5 and start investing in forex, which could also make you a 10% return in a year. Such investment options are more risky, but you could make much bigger earnings on your savings. 

Failing to declare tax on earnings

Some savings accounts are tax-free. Others are not – this means that any money you earn through interest can be taxed. Income earned through stocks and forex is also taxable. 

Not paying tax on this income is illegal, so make sure that you’re making a record of it and including it in a tax return each year. 

Posted in money


How to find the best Broadband Deal*

Photo by John Schnobrich on Unsplash

When we first moved in together Bob and I invested some time in to finding the best broadband deals for us, and ended up with a pretty sweet introductory one year offer. In the next couple of months this special rate is due to end, and with a wedding to save up for and a deep-seated desire to never pay more than I have to for anything, I’ve started the search once more.

It might sound like a lot of hassle, but it is worth shopping around as there are big savings to be had on high speed internet with places such as

Price comparison websites should be your first port of call, you can enter your requirements and your area and you’ll instantly see the best offers that are tailored to your needs. This is how we ended up with such a great package the first time round and it’s the main step I’ll be taking this time should we decide to switch. Things change all the time in the world of broadband providers so  I think an annual check of what’s on offer is also a good way to check you’re still getting the best speeds, download allowances and any other offers (i.e. discounts on entertainment packages or a combined internet/phone TV package).

Cashback sites are also worth checking out too, as many of the main broadband providers will be linked with the market leaders here and you could end up netting £50, or more cashback when you sign up as a new customer with a provider as well as getting a good deal on your package- who doesn’t love free money? I’m a big fan of cashback sites and use anything I make to top up the wedding fund!

If you’re happy with your current provider and don’t actually want to switch you could try haggling with them. It’s a competitive market and companies will do their best to keep you on their books. If you’re facing a price hike, or have found a better deal elsewhere but don’t really want to leave then give customer services a call and see what new deals they can offer. The best time to do this is just around when your current contract is due to expire as the threat of you leaving is real (trying to leave mid-contract will end up costing you). Be polite but persistent with this one and you’ll be surprised at what savings there are to be had.

I can’t believe we’re only two months away from being in our little house for a year, the time has flown by at an alarming speed!

Do you have any top tips for getting the best broadband deal? I’d love to see hear them…