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The idea of having a personal style seems a little pretentious but it’s a surprisingly overlooked necessity. If you work as a beauty therapist for example your tunic will be one of the things your customer will always associate with you; from the colours to its fit it’s the only way you get to express your personality through clothing and opting for a specific colour could ultimately form the building blocks of an iconic brand later on down the line (no pressure).
Bloggers meanwhile can turn themselves into influencers if they have a firm enough grasp on fashion trends and what they like. Choose your angle wisely and when you’re known for a certain niche try not to change from it too much; if you’re a bargain shopper for example, don’t go showing off new luxury purchases and vice versa. Your fans will follow you for your brand and the moment you choose freebies over honesty you start to lose your online identity.
It can be daunting creating a logo or deciding on brand fonts; justifying turning something you enjoy into an instantly recognisable presence is a huge decision and can be one you can agonise on for days. Remember however that it’s what you’re selling that’s important and as long as you stay true to that you can’t go wrong.
If you’re planning a big business venture remember that what you invest is often what you get back – hire a designer to work with you to create your brand guidelines and work with a web development company to ensure you have a professional image and brand online. If you haven’t got the funds to invest there’s plenty of free templates and designs out there to use until you hit big but make sure it’s always showcasing what you do. If you’re creating a site for a company for example it’s often wise to stick with clean crisp typefaces. If you’re a beauty or lifestyle blogger meanwhile it’s all about finding something that you feel comfortable with that sums up your personality.
Opening a social media account on every single channel might seem like a wise idea when you’re first starting off but think of your time and where your audience actually are. LinkedIn is perfect for businesses but probably less important for a blogger in the same way Instagram is an essential for any wannabe stylists but not so suitable for an investment banking organisation.
Research which channels work best for the people in your industry and consider additional benefits; Facebook for example can offer you cheap local targeting to people directly interested in your product – don’t be afraid of investing time and money in new channels but likewise don’t be scared of pulling the plug on them if they don’t work.
Regardless of whether you’re building a presence for business, pleasure or somewhere in between it’s called a personal brand for a reason -it’s all about you! There’ll always be somebody somewhere offering the same as you but find what makes your offering unique and why you’re going down that route in the first place! Never try and copy anybody else and always be proud of who you are – whether it’s customers or fans on social media truthfulness to yourself is always the best way to sell your product and brand.
Harveys is a professional workwear and uniform supplier with over 60 years’ experience. Based in the UK with full customisation options available they’re proud suppliers to some of the best-known (and future best known) names.
Harveys is a workwear and uniform supplier with over 60 years’ experience. Based in the UK and offering only the highest quality products they’re proud to be known for helping businesses become a brand.
