For hundreds of years, flowers have inspired the fashions of the day, but now a team of innovative florists and fashion conscious bloggers have created stunning flower designs based on the nations favourite designers.

Inspired by iconic designers such as Vivienne Westwood, Tom Ford, Mulberry, Paul Smith, L’Wren Scott and Stella McCartney, Interflora florists Natalie Stanyer and Morgan Nuth worked with six of the nation’s finest fashion bloggers to create a series of stunning flower 

Each individual floral design was expertly crafted using the finest flower varieties and the latest floristry techniques to capture the very essence of each designer.

The Mulberry influenced arrangement, for example, used English flowers such as Sweet Avalanche roses and hydrangeas to emulate the fashion house’s classic British style. Meanwhile, the L’Wren Scott design included more exotic varieties such as purple Vanda orchids and Black Bacarra roses to create a truly glamorous, red-carpet feel – just like L’Wren’s revered evening dresses.

“It’s well known that the fashion industry draws inspiration from flowers – just look at the number of designs at London Fashion Week that featured floral prints,” said Natalie Stanyer. “Fewer people realise that fashion also has a bearing on floral trends. A good florist will always look to the catwalk for inspiration when developing their creative style.”

“This project was our attempt to give something back to the fashion industry by creating bespoke floral arrangements with a strong nod towards our favourite fashion designers.”

Fashion bloggers Sophie etc. (Sophie Neal), The Girl Who Stole London (Lauren Mahon), Style Trunk (Angharad Jones), Sequin This (Sarah Thain), Lauren Ella (Lauren Pearson) and Isabelle OC (Isabelle O’Carroll), used their own in-depth fashion knowledge to translate the styles of their favourite designers into the unique arrangements. Each worked closely throughout the day with fashion expert Tony Glenville, Creative Director at London College of Fashion, during a specially organised Interflora event which ran alongside London Fashion Week.

“Fashion and flowers is a marriage of creative outcomes made in heaven,” explains Tony. 

“Everyone in the fashion world uses flowers for some kind of signal, be it white orchids on a tea dress or exotic blooms on a floating silk sarong. 

“Interflora cleverly combined the key looks of a series of London Fashion Week designers, ranging from the British eccentricity of Paul Smith to the New York glam of Tom Ford, into a set of exciting proposals. The outcomes created by florists and bloggers working together were simply stunning.” 

Interflora has created a behind the scenes video, gallery of images and infographic explaining the inspiration and making of the flower arrangements. 

To see the arrangements and watch the ‘making of’ video, click here.

Sorry for the lengthy text and copy of a press release but I just couldn’t resist sharing this project. I love flowers almost as much as I love fashion (perhaps even equal) and it’s fascinating to see how the two influence each other.

Below are images of some of my favourites

What are your thoughts on florals in fashion?

xxx