The first time the brand Lindex popped on to my radar was when I was pregnant and I was starting to browse around for baby clothes; in fact I made one of my first baby related purchases from there and have been obsessed ever since.

As well as selling some of the most beautiful baby clothes and accessories that you’ll ever see, Lindex also cater for kids and women too as well as stocking beauty products.

Whilst I can’t comment on anything but their baby selection I can very much vouch for the quality of their products, and the attention to detail on each piece; from two way zippers on sleep suits to make nappy changes a little easier (although there is NOTHING easy about changing a 9 month old’s nappy!) to size extenders such as an extra row of poppers to help you get that bit more wear out of each piece. We have quite the collection these days, and if you follow me on Instagram you’ll soon see some of our latest additions. In the meantime, I just wanted to shine the spotlight on Lindex as a brand as I have nothing but love for them, and they definitely deserve to be better known than they are!

In their own words, here is Lindex’s Higher Purpose:

To empower and inspire women everywhere. We do that through our actions as a company and through a progressive fashion experience.   

We lead the way.   

Our customers, our co-workers and our partners are all part of this ambition.   

We know this might sound ambitious, but almost all of our customers are women,  so basically, this is all about them.   

It’s the kind of customer focus that goes beyond the latest collection and the store window.   

A purpose.   

This includes all dimensions of sustainability. We will demonstrate that respect and equal opportunities are the way forward.  

We want to set an example. It’s about optimism, forward-thinking and self-confidence.  

And this spirit influences everything we do.   

Our collections, our stores, our communication.   

We have a clear point of view and that helps our business.  

It gives us energy and motivation. But it doesn’t make life easier.   

We’re raising the bar for ourselves.  

You can only inspire people if they respect you and respect doesn’t come easily.   

So, if we want to create an amazing company for women, we have to be an amazing brand.   

Sure, Lindex is not the biggest brand in the world. But we’re not small and definitely big enough to have an impact. 

We can change things.   

And when we grow, we can change even more things.   

That’s the idea.   

Lindex also have a sustainability promise, which has three key areas of focus…you can read more about this here

If you’re not familiar with the brand yet, or the fabulous things they sell then I urge you to give them a follow on Instagram and get ready to create one heck of a shopping list!