The Other Bar is an experiment in Radical Equality, designed to take a bite out of poverty through the simple act of buying a chocolate bar.
Powered by the UNDP and FairChain Foundation.
The first step in radical equality is to buy The Other Bar, the second is scan the token in the pack and help a farmer buy a cocoa tree. When scanned it’s equivalent to a quarter of a cocoa-producing tree. So for every four bars bought, a farmer can grow more, earn more and feed his family thanks to a fairer system.
There’s a twist. You don’t have to spend the token on a tree, you could use it to get 25p off your next purchase. Either way, it’s a win win for farmers.
At the moment farmers only get 3% of the value of the cocoa used to produce the chocolate we see in the shops, this means that the majority of farmers struggle to make a liveable income.
The system of buying for a low price and then selling for an inflated one has produced a huge imbalance in the world.
At the moment global brands spend more than £500 billion a year on advertising, and we only need £140 billion to end world poverty- imagine if we could convince manufacturers to invest some of the money they spend on advertising on having a positive impact?
Right now there is a really easy way in which we can help. All we need to do is purchase The Other Bar and we’re already making a difference.
Even better, if you use the code RADICALEQUALITY when you purchase your bar you will get a pack of 4 bars – the equivalent to 1 new cacao tree – for the price of 1 bar.
What’s stopping you getting involved and pushing for #radicalequality
(Also, having tried this chocolate myself I can confirm it’s really bloody delicious and I’ll swiftly be popping over to the online shop to do my bit!)
Right now there is a really easy way in which we can help. All we need to do is purchase The Other Bar and we’re already making a difference.
Even better, if you use the code RADICALEQUALITY when you purchase your bar you will get a pack of 4 bars – the equivalent to 1 new cacao tree – for the price of 1 bar.
What’s stopping you getting involved and pushing for #radicalequality
(Also, having tried this chocolate myself I can confirm it’s really bloody delicious and I’ll swiftly be popping over to the online shop to do my bit!)
