Real Mums, Real Triumphs:’s Inspirational Journey to Worldwide Acclaim

[Press release], the brainchild of two Aussie mums on a mission, has become an iconic global brand known for its innovative and practical baby accessories. Dannielle Michaels and Monique Filer, the dynamic duo behind, founded the company after a challenging experience changing a wriggly baby on a flight to New Zealand. Their journey from a cardboard mock-up to a global brand is a testament to their commitment to making parenting easier.

From Little Things, Big Things Grow started as a solution to a common parenting challenge – changing a baby on an airplane. Co-founders Dan and Mon embarked on a mission to create a product that would make life easier for moms everywhere. Armed with a cardboard mock-up and determination, they engaged with an industrial designer and used their extensive networks to bring their unique baby box to life. Today, stands as an Aussie icon, with over 15 million innovative sippy cups sold globally and a loyal cult following for their every move.

Empowering Parents, Inspiring Kids

The founders experienced everyday parenting challenges firsthand, inspiring them to design products that make the juggle easier. From travel bibs to sippy cups, has expanded its product line to include a range of essentials for various parenting stages. The company’s success is evident with over 65 awards for product design, innovation, business excellence, and consumer choice.

Making Parenting Easier

At, the mission is clear – to make parenting easier by designing unique products that empower kids and parents. The team encourages innovation, challenges the status quo, and focuses on solving pain points for parents. With meticulous attention to quality and a commitment to listening to customers, delivers unique solutions to everyday challenges.

Award-Winning Excellence

While proud of their more than 65 awards,’s founders find the true accolade in seeing parents and kids enjoying their products. The brand’s popularity has grown globally, with over 3,000 retailers in 60 countries.

What’s Next?

As looks to the future, the goal remains to be the most sought-after baby and kids brand globally. The company continues to ask questions, staying committed to exceeding customer expectations and redefining the market.

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