Another Kind of Bra Fairy

So, the other day I posted about my visit from a Bra Fairy…and now I’m posting about how you can BE a Bra Fairy by supporting luxury lingerie retailer Rigby & Peller with their bra recycling scheme.

Rigby & Peller is calling on women across the UK to recycle their old bras in support of Breast Cancer Care. From 4th to 31st October for every bra that you recycle you receive £10 off per bra that you purchase from the extensive range including the stunning new Autumn / Winter 2011 collection and mastectomy range.

With a donation of £1 for every 10 recycled bras going to Breast Cancer Care, the scheme is one that is close to founder, Mrs. June Kenton’s heart as a fellow breast cancer survivor. It was this experience that inspired Rigby & Peller’s development of a dedicated range with aspecialised fitting service for mastectomy sufferers and prosthesis.

Mrs. June Kenton, comments: “This is our fourteenth year supporting Breast Cancer Care as a cause that is very dear to me personally and many other women across the UK. We hope that this initiative helps to raise awareness and funds for the cause whilst highlighting the sensitivities around body confidence that sufferers often feel. At Rigby & Peller we understand these sensitivities and pride ourselves on an unparalleled fitting service by highly experienced fitters, whether you are one of the 80% of British women wearing the wrong bra size or a mastectomy sufferer.”

To help support Breast Cancer Care, visit one of the seven Rigby & Peller stores with your old bras to receive £10 towards any new bra purchase. Visit for more information and store locations.

Sadly I don’t live near to a store and won’t be able to participate, but if you do I urge you to show your support.


12 comments for “Another Kind of Bra Fairy

  1. This is such a good idea!

  2. This is INCREDIBLE. What an amazing idea – I know if I lived close I’d have a gazillion to donate, so I hope plenty of others do too! x

  3. Such a good idea! x

  4. This is an amazing post Laura, thanks for doing this and I’ll try and find a store to try and get involved. Hope you’re well my lovely and sorry for the bad commenting streak! xxx

  5. What a great idea! If they did it here, I’d definitely drop off a few of mine.

  6. Sweet idea – serious thing!

  7. This is such a good idea!
    Im so annoyed, I threw away a ton of bra’s last month as they didnt fit anymore! <3

  8. Oh I’ve just checked and I don’t live near one either. Wish I did because I have loads of bras that don’t fit me anymore and I need new ones, so this is a great idea and a great way of raising money too

    Bhav x

  9. ahh this is such a good idea! too bad i live nowhere near rigby & peller!

  10. Thanks for the sharing this post about the Rigby and peller lingerie..