Freak Factory

Mere days away from Christmas it feels somewhat wrong to be writing about a Spring/Summer collection, but I think you’ll agree this launch from Freak Factory, a fairly new brand launched in 2010 is well worth sharing. I was contacted by the brand following my post on Kristina Goes West a few weeks ago as they are one of the brands stocked by the store. I had been admiring their garments on the website so was all too happy to take a little look at the lookbook and share my favourites with you.

The latest Freak Factory Spring / Summer 2013 collection is dedicated to sailors, love and pop culture.

It features Popeye the sailor, who is madly in love with Venus. Not the innocent goddess Venus we know from Botticelli paintings, but her dark, erotic side – born from the deepest depths of the ocean.

This duality in the collection is embodied by carefully selected materials. Nautical, white and blue stripes here symbolise the playfulness of Popeye, which contrast with the black, rough terry cloth and silicon coated fabrics of the emotionally dark and uncontrollable Venus.

By combining light and heavy, bright and dark, natural and treated materials to produce next season’s garments, the label’s Head Designer Jeva Bartuseviciute manages to combine the love between these two opposite powers.

Using Freak Factory’s signature patterns from pop culture and Japanese wood-cut, Jeva interprets the essence of feminity – cheerful and sophisticated on the outside and emotional and often dark inside. Emancipated and deadly attractive she fosters her inner femme fatale, using it as a source for inspiration, strength and an uncontrolled passion for life.

I really love the contrast in this collection, of the colours and textures and it’s really interesting to know the story behind the collection. To find out more check out the Freak Factory website. I’m seriously coveting the second to last dress and the skirt in the last photo.

2 comments for “Freak Factory

  1. So pretty, the second one is my favorite!

  2. In love with the first dress…so simple beautiful & effective <3 something uniquely different x