New Look + Idol = heaven

As regular readers of my blog you guys must know by now how much I love New Look. I shop there pretty much all the time, and have done for years. I’ve become increasingly impressed with the value and quality of the clothes and even when I vow I’ll go somewhere else for a new outfit, or pair of shoes 75% of the time (at least) I end up with a New Look bag in hand.

So, when I got the Press Release for the new range, Idol, I was beyond excited.

“This premium brand is fresh and dynamic bringing a vibrant vintage rock vibe to a select number of stores internationally. Aimed at the style savvy shopper,
the girl who wants to rock the trends of the moment in her own unique way.
Packed with must–haves: sequin boyfriend blazers, funky jumpsuits, denim
and effortlessly cool, printed tees and dresses. Also featured is Idol footwear, gladiator style stilettos, spike heel peep toe and chain adorned ankle boots.
The directional accessories continue with chunky necklaces, statement cuffs and much–loved bags.
“Idol is for the girl who wants to own her look rather than dress like everyone else”, say Shoreditch-based designer Donovan Pascal who along with his partner marketeer Mark Herman have spent many years as key figures in the fashion world evolving a signature style for many of the coolest labels around this earning them a host of A–list fans.
Inspired by ‘80s rock icons such as Debbie Harry, the 32 garments and 36 accessories of the first collection are woven together by a series of intricate details – with the signature ‘Idol print’ running through dresses, jackets and
bag linings. Beautifully–made, every piece of the Idol collection comes with
a hand-crafted, customised feel that encourages women to wear it in their own, individual way. Idol will drop six collections a year with the second collection hitting stores in November”.

I’ll keep you posted on more updates!

13 comments for “New Look + Idol = heaven

  1. how exciting ! i really like this video too!

  2. This looks very exciting, I love New Look too. Also, your Primark dress in the post below is fab, your grandad has such good taste! What are you up to now that your course has finished? xx

  3. I really love New Look as well, this new range sounds great, thanks for the tip 🙂

  4. this is pretty cool. i love the behinds-the-scenes, voyeuristic take on this.


  5. oh, the collection looks really lovely ♥

  6. it looks really exciting!

  7. I cannot wait!!!! I love new look too, you’re right, pretty much guaranteed to find something in there any time. Can’t wait to see these new bits. x

  8. I love New Look for a cheap wardrobe fix, its a shame my local store is poo x

  9. ooo super cute. what clothing items do you own from them?

  10. Nice! Debbie Harry is always a fab inspiration…

  11. *sigh* I wish we had a New Look (and a Primark).


  12. cool video! collection looks so shiny 🙂 (mmmm shiny)

  13. Anonymous

    The clothes are nice, but something about that video is scary. 😮