Well Damn, Damart

When Damart got in touch with their Autumn/Winter lookbook (styled by London College of Fashion Students) I didn’t expect to be impressed, although I should have known better having previously having to eat my words about them.

Someone got a hot new makeover!

A mixture of beautiful knits, faux fur, dresses and tailoring Damart has re-vamp and is starting to appeal to a younger audience.

Prices are good, a knit will set you back around £33 and there are some gorgeous accessories to compliment the collection…

and of course, it wouldn’t be a Laura post without a mention of the shoes!

Chunky boots with a Thermolactyl lining to keep feet snug? I’m SOLD. Not to mention a huge range of what made Damart famous…THERMALS!

Well done Damart,
I’m a convert.

What do you think?


13 comments for “Well Damn, Damart

  1. Yeah I always thought Damart was a granny’s shop but I can see what you mean xx

  2. I like the lace in the first picture, so nice!


  3. The knitwear looks really nice!

  4. Wow ! We agree with you !!


    Caithlin y Eva


  5. I am surprised but this post and your last post about Damart are starting to change my mind.

  6. I would never in month of Sundays have even considered looking at them truth be told. But they have some lovely pieces.

    X x

  7. Gorgeous knitwear 🙂
    Loving purple right now!
    http://clashingtime.blogspot.com <3

  8. Genuinely didn’t realise Damark sold anything other than thermals!
    NEED those boots in my life.


  9. Never heard of this before but I’m liking what I’m seeing!

  10. I’ve heard of Damart but never really checked them out. Now I might 🙂 I love those boots! x

  11. Damart is not a brand that I would ever usually think of buying. Will definitely have to check them out though!